We hope some of you had a chance to visit us a CES! In case you didn’t know, ARIN conducted a huge outreach blitz at CES, and talked to a whole bunch of people about IPv6 and how it affects the consumer electronics industry. Our presence at CES focused on three areas of work: staffing the ARIN booth, responding to press and media, and making the rounds to the other booths.
Our booth had steady-to-heavy traffic all four days. We shook lots of hands and gave the rundown on IPv4 depletion to anyone who would listen. Most of the people who visited the booth had already heard about the approaching depletion of the IPv4 address pool, and they were happy to have ARIN present to explain what it means to them. There was a great deal of interest in our outreach materials (in person and online) to take back and educate their organizations about IPv6. By the end of the show we were able to fill up the side panel of the booth with signatures supporting IPv6 adoption, which is a mark of steady progress toward the necessary goal of having folks support IPv6 across the board.
Our PR folks from LEWIS PR were able to line up a number of camera, radio, and written interviews for us, and we are eagerly waiting for the articles associated with those interviews to be published; hopefully the stories will reach ears and eyes around the globe and will convince some lagging organizations to adopt IPv6.
We also had four members of the ARIN Advisory Council and two other volunteers from the community with us at CES to help get the word out to the other organizations at CES. In many ways, visiting the other booths was the most mission critical part of our CES experience. We visited every vendor at CES that has a product or service using IP addresses and made sure they understood the IPv4 resource depletes this year and that they need to adopt IPv6 ASAP! The overall response from CES vendors was very positive. They understand IPv4 depletion is coming and that they need to adopt IPv6. While many have already done so, others haven’t started or are still working on their IPv6 offering. Across the board, vendors understood that adopting IPv6 is not optional.
In addition to these three areas of outreach, we had a two-page article featured in the main CES magazine distributed to all attendees and vendors at the show describing the IPv4 depletion and IPv6 adoption messages, so everybody could get on the same page. A big thanks to our volunteers and staff that helped coordinate our presence to make sure we reached as many people as possible! See you on the road!