Outreach

IABC WC 2013: How Communicators, Marketers and Public Relations Practitioners Can Improve Web Campaign Results & Analytics

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We just wrapped up a week at the 2013 International Association of Business Communicators (IABC) World Conference in New York City, where we talked to communicators about a topic many had never considered before—IP addresses. Communicators, marketers and PR pros are increasingly being held accountable for the results of their campaigns, which are often reflectedRead More

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